Before you can understand what branding is, you must first understand what a brand is. A brand is a name, term, design, symbol, or other feature that distinguishes one seller’s product or service from those of other sellers. What is Branding? Branding is the process of creating and shaping a brand in the minds of […]
You must have stayed in a hotel or eaten at a restaurant. If so, you have had a taste of the hospitality. Hospitality is the relationship between a guest and a host wherein the host receives the guest with some amount of goodwill, including the reception and entertainment of guests, visitors, or strangers. The hospitality […]
Branding is essential in business. It is your identity, it distinguishes you from the competition, and it leaves a lasting impression. This recognition increases the value of the company, provides insight, establishes expectations, and makes acquiring new customers easier. What is Rebranding? Rebranding is a marketing strategy in which a new name, term, symbol, design, […]
If you’re planning to build a website, one of the most important decisions is choosing the right web domain and hosting service. In Nepal, there are several options available for both web domains and hosting, so it’s essential to do your research and choose a service that suits your needs and budget. In this blog […]
The content marketing funnel represents the journey that potential customers take when considering a purchase. It is part of a larger content marketing strategy. The content at each stage supports the customer’s journey. Each good content moves prospects closer to making a purchase. Generally, there are four stages in the content marketing funnel. Often times, […]
Branding has evolved through these years. A brand is not just your business’s voice but a means of identity as well. Building a brand for your company implies setting a standard notion about what your company truly stands for. The revolutionizing concept of branding has truly upped competition for businesses worldwide, all the while providing […]
With an array of social media options in front of you, it is quite possible you will want to create an account in every single one of them just to increase your reach. However, this might not be the right approach. You need to have a clear understanding of where your reach will be the […]
