What is digital marketing, and how does it work?

Digital marketing is the practice of promoting products or services using digital channels like search engines, social media, email, and websites. Unlike traditional marketing, digital marketing leverages the Internet to reach a wider audience and target specific demographics. It works by using various online strategies, such as SEO, content marketing, pay-per-click (PPC) ads, and social media campaigns, to attract, engage, and convert potential customers. By analyzing user data and preferences, businesses can optimize their campaigns, reach the right audience, and measure the results to continuously improve their strategy.